In today’s competitive, yet difficult business world there are many options for advertising. Unfortunately, banner advertising might not even enter the picture for business owners looking for advertising options. But it should.When done well, airplane advertising can be more effective than other forms of advertising, turning a simple ad into dollars and customers for the advertiser. While advertisers often think about radio, newspaper, television and even billboard advertising, they often don’t even consider banner advertising.And that’s a mistake. Let’s look at why airplane banners create advertising that’s effective in several ways.CostAirplane advertising creates a stronger bang for the buck than other forms of advertising. While you might pay for a radio ad each time it’s on the radio, or a premium for a good billboard in a freeway location, with banner advertising, you pay for the banner once and then only pay a small charge each time that banner is flown.Today, more and more advertisers are giving up on advertising altogether, but that’s a mistake. Businesses can’t make money and bring in new (and returning) customers without getting the word out. But in today’s economy, it’s essential to get the word out with the most affordable method. Aerial advertising provides that.NoveltyWe are bombarded with advertising each day. We hear it on the radio on the way to work, see it on the television as we watch each evening and read it in magazines, newspapers and on signs. It seems that everywhere we turn someone is trying to sell us something.Of course, aerial banners are also selling or promoting something, but the method of delivering that message is so novel people pay attention. While you might barely hear most of the ads that are played on the radio and might flip past ads in magazines, when a flying banner is seen overhead, you look to the sky and make note of what you see.MemoryThat’s right, memory. People remember banner ads in a way they just don’t remember most other forms of advertising. This is likely due to two things – the novelty of the advertising and the attention we pay to the ads themselves.As we discussed above, the novelty of aerial advertising gets attention. It’s not as common to see a banner airplane in the sky as it is to see and hear other forms of advertising, so we naturally pay attention. Aside from the novelty, however, people remember airplane advertising much better than other forms of it. Some studies have shown that most people keep an aerial ad in their minds much longer than they do other forms of advertising, which means people are more likely to act in some fashion that benefits the advertiser.Although advertisers have many options for their advertising dollar, and most experts suggest that advertisers diversify their methods, it’s a common sense decision to include aerial advertising in the mix.
Airplane Advertising Creates a Stronger Bang For the Buck
A Finance Loan to Fit Your Needs
When money runs short, you may find yourself wondering exactly how you’re going to get the cash that you need to do the things that you either need or want to do. One of the easier solutions to this problem is to apply for a finance loan… a structured loan that allows you to make payments on the item that you’re wanting to purchase or the amount that you need to pay.Not every finance loan is created equal, however; it’s important that you take the time to look at all of your options and carefully choose which finance loan is the one that’s right for you. By considering all of the options that you have available and comparing the features and rates of different finance loan offers against each other, you should easily be able to find the loan that best fits your needs while staying within your budget.How Financing WorksIf you’re going to take out a finance loan, the first thing that you need to know is exactly how financing works. Basically, when you finance a purchase then you’re taking out a secured loan that covers the cost of whatever item you’re purchasing minus any down payment that you make, or the value of a trade-in for vehicle purchases where trade-ins are allowed.There may also be some additional fees associated with your purchase, and these may or may not be covered by the amount of the finance loan it depends upon the nature of the loan, the amount and purpose of the fees, and the lender that you’re using for the finance loan.About CollateralWhen making a purchase with a finance loan, the item that you’re purchasing is generally used as collateral to secure the loan. This means that there is no additional collateral required… but it also means that whatever you’ve just purchased comes into your possession with a lien on it that grants legal rights to the lender.Should you fail to repay the loan as promised, the lien holder can take possession of the item and place it up for sale in order to recover their lost money. This is only done as a last resort, however, and once the loan has been fully repaid then the lien is removed and you gain full ownership.Looking at Your OptionsSince most finance loans are used to cover larger purchases and you’ll likely be paying interest on the loan amount for several years, it’s important that you take a little bit of time beforehand to explore your various lender options so that you can find the lender that’s best for your financial needs.You should consider a number of banks, finance companies, and other lenders in your area, as well as a variety of online lenders. Request loan quotes from all of these lenders, so that you’ll be able to stop and compare the different offers and determine which loan is really the best one for you.Choosing the Right Loan for YouWhen comparing finance loan quotes, it’s important that you compare not only the interest rates that are offered with each but also the terms of the loan and any additional fees associated with borrowing the money or purchasing the specific item.You’re looking for the best loan that you can get, and it can be very easy to be won over by a slightly lower interest rate only to find that the terms of the loan are much worse than some of your other options. Take the time to choose your lender carefully.
SEO Training Course: Details on What to Look for, How Much It Costs, How Long It Lasts and More
Search engine optimization (SEO) is a mega-hot, high-paying field right now. Just a decade ago, practically no one but techies even uttered the phrase regularly. Now, it’s a common part of internet marketing language. Job opportunities in SEO have grown significantly, which means the need for SEO training is growing by leaps and bounds.The Growth of Jobs in SEOJust how much is the job growth in this sector? A 2012 study by Shareaholic revealed that:Professionals with ‘SEO’ in their title or description on Linked-In grew by 112% in 12 months;Job listings with ‘SEO’ in it increased on job site Indeed by 1900% since 2006; andWanted Analytics reported that over 3,800 jobs were advertised online that required SEO skills in March 2012, which is a 24 percent increase compared to March 2011.So yeah, SEO is hot – and so is SEO training.What to Look for In an SEO Training CourseBefore looking for specifics, the first thing you need to know is that search engine optimization is a broad field. So you have to determine what you want an SEO course to cover.For example, if you want to learn how to write content, you’d look for an SEO copywriting course; if you wanted to learn how to do keyword research, you’d seek a class that covered this; if you wanted to learn how to optimize your site, you’d look for an SEO course that covered things like link structure and meta tags; etc.How Much Does an SEO Training Course Cost?What you’ll pay for an SEO course ranges from a few hundred dollars to a few thousand dollars. It’s really like the wild, wild west. It all depends on:Factors That Affect How Much an SEO Course Costs(i) What the course covers: As discussed above, there are many elements of search engine optimization. Some courses cover certain elements; others are more skill specific.(ii) Who’s giving the course: SEO courses are given by everyone from universities to internet marketing firms, to individual industry professionals.(iii) Online or in person: Many prefer to enroll in an SEO course online. This is because they can usually do it at their leisure. Some courses are held in person. Online SEO courses tend to be cheaper, obviously, because there’s no renting of a room, equipment, travel expenses, etc.How Long Is an SEO Course?(iv) Length of the course: Depending on what’s covered, SEO courses can last from a few hours, or span several days or a week or more.Search Engine Optimization Training: A Worthwhile Investment?Starting salaries tend to be high, which makes it a smart investment. For example, if you take an SEO copywriting course, you can expect to earn in the mid-40′s just starting out, and up to $90,000 with five or more years experience.Proof?According to a 2012 survey by Robert Half, one of the largest staffing agencies in the world, salaries range from the mid-40s ($45,000) to just over $90,000 per year. The study stated:”Web content writers with five or more years experience can expect a salary range of between $60,500 and $90,750, while those with less than five years experience should receive something in the range of $45,250 and $66,250.”So yeah, SEO training can pay off – big!